Since spring 2023, we have released our latest company news and insights from the sustainability landscape on our Linkedin. Visit here for the latest updates and to receive valuable information for your business development!
THE NEW SAAPUNKIMARKETING.COM WEBSITE LAUNCHED
9th of March 2023
Saapunki Marketing launched a new website saapunkimarketing.com. Visitors from the old saapunki-marine.com will be redirected to this new site.
SAAPUNKI MARKETING AND VTT SENSEWAY JOINED FORCES FOR A PRODUCT LAUNCH
20th of April 2022
Saapunki Marketing has carried out a collaboration project with technology company VTT SenseWay. In the project, Saapunki Marketing provided marketing support, a workshop, and consulting focusing on the global marine and shipbuilding industry.
-We’re glad VTT SenseWay chose us to receive this very special knowledge of marketing in the global shipbuilding industry and to benefit from our background with over 11 years of experience from this highly specialized field. VTT SenseWay is launching new sustainable products onto the markets, and this a perfect addition to our client portfolio of sustainable companies and brands, says Arja Saapunki, CEO of Saapunki Marketing.
VTT SenseWay Ltd is Finnish-based technology company that designs new digital solutions for the marine and construction industries. The company is specialized in analyzing, defining, and transforming ideas for novel solutions with systematic approaches. VTT Senseway was established in 2019 and is based in Turku, one the capitals of the global shipbuilding industry.
Saapunki Marketing Ltd is a Finnish business development agency specializing in supporting B2B clients in demanding international environments. Sustainability is strongly in the DNA of the company’s marketing and business development services. Saapunki Marketing has its roots in over five years of experience and knowledge of developing sustainability in the global industrial environment. The company launched SSAC Development® last year, which is a sustainability innovation tool for companies with a complex product value chain and global supplier network. The company is also a sustainability collaboration partner of the globally known classification society DNV.
FOR MORE INFORMATION: Saapunki Marketing, Arja Saapunki, +358 40 573 7609
FINLAND’S FIRST ACCREDITED SUSTAINABILITY CERTIFICATE AWARDED TO MAKINEN BY DNV
13th of December 2021
Finland’s first accredited sustainability certificate, CSR (Corporate Social Responsibility) Performance Ladder Standard 3rd level Certificate is issued to Makinen, one of the major cabin contractors in the global shipbuilding industry and a collaboration partner of Saapunki Marketing. The certificate has been awarded by the global certification body DNV, and it is also the first sustainability certificate issued to a company operating in the global shipbuilding industry.
– Makinen’s Finland office was awarded the ISO 9001:2015 quality certificate in 2019, and we already have a long history in developing our social responsibility work. The field of social responsibility is broad, and it includes several themes such as corporate ethics, use of natural resources, biodiversity, environmental emissions, well-being at work, and human rights. The CSR Performance Ladder standard helped our company identify key areas for development. The standard supports setting understandable goals, milestones, and metrics, making our operations and reporting consistent and transparent. During the preparations for the certification, Makinen’s operating models, processes, and responsibilities became clear and concrete, says Kirsi Orava, Makinen’s VP, Sustainability & Brand Management.
– Systematic corporate responsibility management and open communication are increasingly essential factors from the perspective of corporate image, investment, and supply chain management. The responsibility system based on the CSR Performance Ladder gives small and mid-size enterprises a clear framework to build their responsibility work and the tools to communicate it in their supply chain, says Curt Ruokolahti, DNV’s Business Development Manager.
– This standard combines the principles of ISO 26000, ISO 14001, ISO 45001, AA1000, and GRI. Worldwide, there are approximately 250 certified sustainability management systems according to CSR Performance Ladder. Makinen is the first organization in Finland to receive the DNV-certified sustainability management system certificate.
– This certification project was part of Saapunki Marketing’s new SSAC Development® project package, which also included the development of a sustainability innovation workshop. We’re honored that we managed to get a significant shipbuilding company, such as Makinen, as a collaboration partner for this SSAC Development® pilot project. In this project, we have developed a globally unique sustainability innovation platform. The platform’s key benefits are effective development work, cost-efficiency, and controlled risk management. This SSAC Development concept has been developed in close collaboration with globally recognized shipbuilding and service design professionals. As the companies are different, based on their businesses, products, services, and value chains, we needed to create a concept that we can customize according to each client’s starting point and goals, says Arja Saapunki, CEO of Saapunki Marketing.
Saapunki Marketing has signed a collaboration agreement with DNV Business Assurance Finland Oy Ab earlier this year. Together with the global DNV Supply Chain and Green Finance department Saapunki Marketing offers sustainability innovation, development, and communication services for international companies. Saapunki Marketing has a sustainability development background in the global shipbuilding industry since the year 2016. SSAC Development® sustainability innovation workshop concept has been developed with the support of Business Finland.
FOR MORE INFORMATION:
Makinen, Kirsi Orava +358 50 486 7565, kirsi.orava@ismakinen.com
DNV, Curt Ruokolahti +358 50 337 4761, curt.ruokolahti@dnv.com
Saapunki Marketing, Arja Saapunki +358 40 573 7609, asaapunki@saapunki-marine.com
More information about DNV CSR Performance Ladder Certification (in Finnish): CSR Performance Ladder -sertifiointi: CSR (dnv.fi)
SAAPUNKI MARKETING INKS A COLLABORATION CONTRACT WITH GLOBALLY KNOWN N1DIGITAL
24th of November 2021
Saapunki Marketing has signed a collaboration agreement with Finnish N1digital Ltd, one of the globally recognized asset digitalization providers. The contract includes strategy and business planning, communication, and ABM support. N1digital Ltd is already a well-known collaboration partner, and the team members have project experience in the U.S., Canada, Latin America, Europe, China, Africa, and Australia. The projects include a range of large-scale public buildings and environments, and industrial sites. In the future, the company will also expand its business to the global marine industry.
-We’re very excited to start collaborating with N1digital. The company has very unique knowledge and over a decades’ of experience in laser scanning, asset digitalization, and data processing in collaboration with well-known, global corporations. The business growth potential is very significant and we’re glad to support them in their success story, says Mrs. Arja Saapunki, CEO of Saapunki Marketing.
Saapunki Marketing Ltd. is a Finnish business development agency specializing in supporting B2B clients in demanding international environments. Sustainability is strongly in the DNA of the company’s marketing and business development services. Saapunki Marketing has its roots in over five years of experience and knowledge of developing sustainability in the global industrial environment. Earlier this year the company launched SSAC Development®, which is a sustainability innovation tool for companies with a complex product value chain and global supplier network. The company is also a sustainability collaboration partner of the globally known classification society DNV.
FOR MORE INFORMATION:Saapunki Marketing, Arja Saapunki, +358 40 573 7609
SAAPUNKI MARKETING INKS A COLLABORATION AGREEMENT WITH DNV BUSINESS ASSURANCE FINLAND
10th of August 2021
Saapunki Marketing, the global marketing and sustainability development agency, has signed a collaboration agreement with DNV Business Assurance Finland Oy Ab. According to the agreement, the company will provide new sustainable development solutions for marine and construction industry companies in the collaboration with the Supply Chain and Green Finance division of the global classification society DNV.
-By combining knowledge, experience, and forces with DNV Business Assurance Finland we’re offering globally unique sustainable development solutions to our clients. These are organizations who want to be the frontrunners in their industry, develop their sustainability cost-efficiently, and be supported by the leading sustainability professionals in the construction and shipbuilding industry fields, says Mrs Arja Saapunki, CEO of Saapunki Marketing.
-The construction and shipbuilding industries are changing rapidly, and new sustainability demands have been and will be set for the companies to meet. Financial organizations, clients, employees, and other stakeholders are requiring companies to take the next steps toward developing sustainability. In addition, EU taxonomy and CSRDs (corporate sustainability reporting directives) are forcing them to really make an effort for a more sustainable future. The time for just talking nicely and making excuses is over – real actions are required, she adds.
FOR MORE INFORMATION: Saapunki Marketing, Arja Saapunki, +358 40 573 7609
A NEW SERVICE, SSAC DEVELOPMENT, LAUNCHED TO SOLVE COMPANIES’ SUSTAINABILITY AND COST-EFFICIENCY CHALLENGES
15th of June 2021
Saapunki Marketing is launching its new and unique SSAC Development® service concept for the marine and construction industry markets. The service has been developed in collaboration with the shipbuilding industry and service design professionals.
-Working in close collaboration with professionals, we have created customized services to respond to critical questions and challenges that come from developing sustainability in shipbuilding and construction. Shipbuilding and construction projects are usually very complex; keeping the whole value chain in mind, the projects can involve hundreds of companies around the world, says Arja Saapunki, CEO of Saapunki Marketing.
-For the shipowner, brand or real estate owner, the key questions are: At a detail level, how can you ensure that the sustainability requirements are met? Does your team really know what is happening throughout the value chain? How much would the development of sustainability support your business?
-For contractor and supplier network companies, the questions are: If you’re focusing on quality and sustainability in your company’s core strategy, how can you prove it? How can you stand out from the competition and avoid a low price strategy? How can your company be more attractive to financial organizations, potential talents, and other important stakeholder groups?
-The new SSAC Development® service concept responds to the challenges and questions that companies are facing now. With the service, the contractor and supplier company will innovate and add new solutions or qualities to their products and services as well as to their processes and their overall business. New ideas, solutions and qualities will be prototyped and tested in real-time with a selected stakeholder group, all in a single week. After this, the company can move forward to the sustainability certification process of globally known classification society, DNV, and/or to develop sustainability communication and reporting, she describes.
-You need to keep in mind that developing sustainability helps companies to save time and money and strengthen their businesses in the short and long term. It increases the reliability of companies and brands from a stakeholder perspective. And it is now cheaper to invest in this. You’ll lose more money if you postpone this any longer, she adds.
The creation of SSAC Development® is based on the study work (including the questionnaire sent to shipowner and brand organizations) and an official pilot project. As a result of the pilot project, both Finland’s and the global shipbuilding industry’s first sustainability certificates will be awarded by DNV to Makinen later this year. Makinen is one of the world’s leading cabin and interior contractors ( http://www.ismakinen.com ).
Saapunki Marketing Ltd is a Finnish company that provides marketing and sustainability development services to global shipbuilding and construction industry companies, and supports brands like Oras Group and Masiero Group. The three-year-old company has its roots in over five years of experience and knowledge of developing sustainability in the global shipbuilding industry. The company is also a member of the Global Reporting Initiative (GRI) community. Saapunki Marketing is based in Turku, one of the world capitals of cruise shipbuilding.
SSAC Development® has been created with the support of Business Finland.
FOR MORE INFORMATION: Saapunki Marketing, Arja Saapunki, +358 40 573 7609
THE COLLABORATION OF SAAPUNKI MARKETING AND ORAS CONTINUES, ORAS LAUNCHED INNOVATIONS IN THE MARKETS
7th of June 2021
Saapunki Marketing has entered into an agreement with the Nordic leading faucet manufacturer Oras Group to continue their collaboration. According to the agreement, Saapunki Marketing will continue to support Oras-brand in gaining a bigger footprint in the global marine industry by providing ABM and sales support.
– Oras is introducing innovations in the markets, and it is very exciting to be supporting their success in the global shipbuilding industry. Oras has developed new sustainable technologies that help shipowners and brands gain safety, energy and water savings in the passenger and crew areas. In addition, the company has launched new, stylish faucet designs, says Arja Saapunki, CEO of Saapunki Marketing.
Rauma-based Oras Group is one of the leading faucet manufacturers in Nordics. The company was established in 1945 and since its beginnings has focused on the design and manufacture of high-quality faucet products and solutions. The company is a front-runner in developing solutions that are technically user-friendly and that save water and energy. It launched the first touchless faucet model as early as 1990. The company has a turnover of 226 million euros and employs 1300 people.
For more about Oras Group, visit http://www.orasgroup.com, www.oras.com and http://www.hansa.com
Saapunki Marketing Ltd is a Finnish growth company that provides marketing and sustainability development services to global shipbuilding and construction industry companies. The three-year-old company has its roots in over five years of experience and knowledge of developing sustainability in the global shipbuilding industry. The company is also a member of the Global Reporting Initiative (GRI) community. Saapunki Marketing is based in Turku, one of the world capitals of cruise shipbuilding.
FOR MORE INFORMATION: Saapunki Marketing, Arja Saapunki, +358 40 573 7609