Our Story

Built from international business experience.

From Finland to the world.

This is the factor that strived our company’s founder, Arja Saapunki, to start working in marketing in the global heavy industry. This was the year 2011. Seven years later Saapunki Marketing was established.

MAKING A BIG DIFFERENCE. THE TRUST. 

Arja succeeded to get two Finnish companies globally known, and built the marketing and brand structures for further international growth. Opened the doors for her employer companies to enter the rooms of shipowners, shipyards, and other global marine industry partners. The strong passion for supporting companies in global marketing took Arja to build her own agency, Saapunki Marketing Ltd, in 2018. Since then our company has been successfully supporting clients, increasing their business potential, and strengthening their positions in the global markets.  

Today we’re based in Turku, Finland, proving our support in global industries.  Working as a strong frontrunner in providing quality marketing and sustainability services to heavy industry clients.

WHY WE DO WHAT WE DO

We believe sustainability shouldn’t be something companies communicate only because they have to. Done well, it can strengthen how a company operates, differentiates itself, innovates and grows.

We also believe Finnish companies often have more global potential than they realise. Going international doesn’t have to be complicated, expensive or slow. We help make it easier, more cost-efficient and faster—so great Finnish expertise can reach the markets it deserves.