Marketing strategy and action planning
We can support your team in branding, brand building, and creating the communication strategy. We can help your team with positioning your company in the markets, creating client-experience paths, ABM and marketing analytics, MROI, and much more. Supported by our professional team, you’ll have the answers to all your questions (what, when, how, who, where, and why)and know what the costs are and what the result is. Build your company’s success story and reach your targets with our support.
Marketing communication actions, works, and projects
Based on your company’s marketing strategy and targets we can support you by producing engaging content marketing, digitally and in print. In the creation work, every detail, spot in the visuals, and every word in the storytelling is carefully considered to create the attention and engagement required in the target stakeholder groups. Massive campaigns are good, but carefully planned and targeted outcomes using creative minds and the latest interactive solutions (including also e.g. VR, AR, etc.) accordingly guarantee success. With our help, your team can have professional websites, social media channels, press releases, interactive brochures, newsletters, videos, and much more. Stand out from the markets and contact us to learn more!
WE ARE SPECIALIZED IN MARKETING DEVELOPMENT AND COMMUNICATION IN DEMANDING INTERNATIONAL B2B BUSINESS ENVIRONMENTS.
WHEREVER YOUR COMPANY IS LOCATED IN THE WORLD, WE CAN SUPPORT YOU.
EXAMPLES OF OUR PROJECTS, CASE STUDIES
Marketing workshops, strategies, and action plans
CASE STUDY 1. Brand-building, marketing strategy, action plan, marketing communication. Starting point: Young start-up company working in the demanding global heavy industry sector. Goal: Increase revenue and profitability ambitiously. Solution: Branding, Strategy, and Action plan workshop for creating a step-by-step plan to answer multiple questions, including what, who, how, when, and why; defining KPIs and MROI, and much more. After this marketing support for growing the awareness, increasing the number of sales leads and revenue. Outcome: After defining the brand identity, the company received a clear plan for reaching its goals. During the year, awareness and revenue increased significantly.
CASE STUDY 2. B2B marketing workshop, building the content of messages and strengthening the value proposition in client communication. Starting point: A company manufacturing interior products for different hospitality industry segments in the international B2B industry. The company has already a good client database and connections but to increase sales, it must change how it communicates with its clients. The existing content does not engage the clients enough and doesn’t bring up the value proposition clearly. Also, the existing value proposition needs more content to attract also new sales leads. Goal: Increase sales by engaging more old and new clients in the global industry and get the attention of new sales leads. Solution: Marketing workshop for creating more engaging content for marketing communication with the clients and building the action plan. Outcome: An idea map containing several topics the sales team can utilize to build customized and engaging messages into client communication. New Tone of Voice for supporting the marketing communication.
Marketing communication actions and projects
CASE STUDY 3, Internal marketing. Starting point: Mid-sized, well-known company working in the global construction industry. The company has a stable position in the global markets, with teams in different countries worldwide. Its most important competitive advantage is its highly professional employees, forming the core of the business, so it must guarantee that they will not leave for another employer. Internal communication is vital. Goal: Professional communication inside the company guarantees that the brain drain doesn’t happen and the company secures employees’ knowledge in the future. Solution: Provide engaging communication content to employees supporting the company’s identity, mission, vision, and goals. Outcome: Professionally produced and regularly sent internal newsletters aligned with the company identity, strengthening employee engagement.
CASE STUDY 4: Marketing communication for starting sales negotiations with large global corporations. Starting point: A company has a very strong and reliable brand in its homeland’s construction industry. Its interior products are also already known in different countries. The company wants to expand its focus to new, niche international market areas and increase sales. As the company doesn’t already have people or a team working in this very niche market, it needs support. Goal: Get new, valuable sales leads, introduce the latest product innovations to them, and increase sales. Solution: Supporting client acquisition, finding the most valuable sales leads, and through the right communication opening the doors into the first sales negotiations. Outcome: Awareness in the global markets has increased, the company has received hundreds of new, very valuable sales leads (global corporations), a large number of negotiations have taken place, and sales have increased.
“Saapunki has been our valuable and trusted partner in the marketing and company brand building. Saapunki always provides high-quality content in a timely manner and with great professionalism.” KIRSI ORAVA, CAO, MAKINEN